Hello. My name is Jason Drakeford and I create original content and branded series for agencies like BBDO, Huge, and Razorfish. As an Art Director, Producer and Animator I create compelling, bingeable content for a wide range of clients.


"PLUTO" coverage for The New York Times

On July 14th, 2015 the New Horizons spacecraft zipped past Pluto and its five known moons. Nobody really knew what it would find out there. Our video production team at The New York Times covered the New Horizons Pluto encounter, with a special documentary before the flyby and on-the-ground coverage on July 14th, 2015 when the spacecraft was at it's closest approach. The story was featured on the front page of the paper the following day. Read the NYT article: nytimes.com/2015/07/07/science/space/almost-time-for-plutos-close-up.html

"SHELF LIFE" American Museum of Natural History series

As the Art Director of this monthly video series from the American Museum of Natural History, we explore this massive collection and on the way discover the past, present, and future of approximately 33 million artifacts and specimens. Videos roll out monthly, and are accompanied by episode microsites and social media posts, expanding the content ecosystem across the web. The series has been featured on The Guardian, Wired, io9, and Atlas Obscura, among other outlets. Official site: http://www.amnh.org/shelf-life

OUT THERE an original NYT series

Now in it's second season, this space video series from The New York Times explores the universe and the science behind it. We bring a focused determination to communicate complex science elegantly, lyrically and at times even humorously, but always with a deep respect for the audience.

So far, the team has succeeded in creating one of the Times’ most engaging and widely seen video series from 2014 - 2015.
Official site: http://www.nytimes.com/video/out-there

THE NEW YORK TIMES original productions

Working with an award-winning team of video journalists, producers, and reporters to collectively create impactful and cinematic video stories within The New York Times, we cover every aspect of the paper through video - ranging from breaking news, explainers, style, entertainment, business, world news, and more. 

The final piece we create is a team effort, with the aim of every production to create engaging content in the most efficient way possible, while preserving our high standards and raising the quality of our storytelling.

TONY OURSLER projection-mapped video art

Pushing the limits of video as an art form, I worked with the infamous video-artist Tony Oursler to create a wide range of internationally recognized work, including projection-mapped sculptures, large scale installations, embedded paintings and micro-works. My role was ever-evolving to cover new techniques in art form, including live editing and animation of projection-mapped video, studio session editing, sound design, motion graphics and more. The final pieces were shown on an international scale with museum and gallery shows in Düsseldorf, Copenhagen, Madrid, Helsinki, Seoul, Hong Kong, Kiev, and more. I also traveled with the artist to setup the shows to ensure the art is installed properly, often editing on-the-fly and custom fitting all pieces to the location with extreme time constraints. Known as one of the first video artists, Tony Oursler has been experimenting with and developing video art in New York City since the 70s and perhaps best known for his use of video footage of human faces projected onto spheres, dolls and other three-dimensional surfaces.